Il marchio K-Way® è stato creato a Parigi nel 1965. In una giornata piovosa,
il rivenditore di abbigliamento Léon-Claude Duhamel ha osservato
le persone che passavano di corsa in abiti bagnati fradici e con scomodi ombrelli in mano.
Javier Goyeneche, président et fondateur d’ECOALF
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